"AppTweak" metric name | Description |
ARPDAU (All) | Average revenue per daily active user, calculated based on all revenue sources |
ARPDAU (Ad) | Average revenue per daily active user calculated using only revenue from serving ads |
ARPDAU (IAP) | Average in-app purchase revenue per daily active user |
Ad Impressions | Number of ads served to app users |
Ad RPM | Advertising revenue per thousand ad impressions |
Ad Revenue | Revenue generated by the serving of in-app ads |
Ad Spend | Amount of money spent on ads |
Ad Spend (Attribution) | Amount of money spent on ads. Calculated using only data obtained using Adjust's cost-on-engagement method |
Ad Spend (Network) | Ad spend data retrieved via the network API |
Avg. DAUs | Average number of daily active users (DAU) for the time period you selected |
Avg. WAUs | Average number of unique weekly active users (WAU) for the selected period |
Avg. MAUs | Average number of unique monthly active users (MAU) for the selected period |
CTR | Click Through Rate. The ratio of clicks to impressions. |
CTR | Click Through Rate. The average number of impressions per click reported by the network API |
Clicks (Attribution) | Number of times someone clicked on the creative |
Clicks (Network) | Number of clicks reported by the network API |
Click Conversion Rate (CCR) | How many clicks it takes on average for a user to install your app |
Deattributions | Total number of deattributions that took place |
Effective Cost per Click (eCPC) | Effective cost per click |
First Reinstalls | Number of first-time reinstalls per time period |
Reinstalls | Number of first-time reinstalls per time period |
First Uninstalls | Number of first-time uninstalls per time period |
Uninstalls | Number of users who uninstalled the app during a selected date range |
Gross profit | Revenue minus ad spend |
Gross profit (Cohort) | Cohorted gross profit |
Impression Conversion Rate (ICR) | How many impressions, on average, it takes a user to install your app |
Impressions | The total number of ad impressions tracked for your campaigns |
Impressions (Attribution) | Same metric as "Impressions" - The total number of ad impressions tracked for your campaigns |
Impressions (Network) | Number of impressions reported by the network API |
In-app revenue | Amount of in-app revenue, based on revenue events reported by the Adjust SDK or recorded via server-to-server tracking |
Installs | Total number of installs that have occurred |
Installs (Network) | Number of installs reported by the Network API |
Installs (paid) | The number of installs, for which there is ad spend data. |
Installs Diff (Network) | Difference between installs reported by the network API and Adjust |
Installs per Mille (IPM) | Installs per one thousand impressions |
Limit Ad Tracking Installs | Total number of installs originating from devices with Limit Ad Tracking enabled (LAT) |
Limit Ad Tracking Rate | Percentage of installs that come from devices with Limit Ad Tracking enabled (LAT) |
Limit Ad Tracking Reattribution Rate | Percentage of reattributions coming from devices with Limit Ad Tracking enabled (LAT) |
Limit Ad Tracking Reattributions | The total number of reattributions coming from devices with Limit Ad Tracking enabled (LAT) |
Organic install rate | Ratio of organic installs of the whole traffic. |
ROAS | Return on advertising spend, calculated based on all revenue sources for a given cohort period |
ROAS (Ad Revenue) | Return on advertising spend, calculated using only revenue from serving ads, for a given cohort period |
ROAS (lAP Revenue) | Return on advertising spend, calculated using only in-app revenue, for a selected cohort period |
Reattribution Reinstalls | Number of reinstalls that resulted in a reattribution |
Reattributions | Number of reattributions that have occurred |
Reinstalls | Number of reinstalls that occurred |
Return On Investment (ROI) | Cohort gross profit divided by advertising spend |
Revenue (Cohort) | Revenue your app generated from users who installed your app within the time period you selected |
Revenue To Cost Ratio (RCR) | The ratio of revenue to cost |
Revenue events | Number of revenue events triggered by users who installed the app in a selected date range and had the app installed for a selected cohort period |
Sessions | Total number of sessions, including installs, reinstalls, reattributions, and reattribution reinstalls |
Uninstall (Cohort) | Number of uninstalls by users who installed your app during the selected cohort period |
Uninstalls | Number of users who uninstalled the app during a selected date range |
eCPC (Network) | Effective cost per click reported by the network API |
eCPI (All Installs) | Effective cost per install |
eCPI (Network) | Effective cost per install reported by the network API |
eCPI (Paid Installs) | Effective cost per paid install |
eCPM (Attribution) | Effective cost per thousand ad impressions calculated using the attribution ad spend source |
eCPM (Network) | Effective cost per thousand ad impressions reported by the network API |
