Office Hours: Creative Research in AppTweak

In this 60-minute session, App Growth Consultant Elizabeth Devine and Product Manager Flavien Eyer share practical ways to boost re-downloads with tailored creatives and scale your app’s reach through effective localization.

Key takeaways:

For mature apps, up to 70% of downloads come from returning users. The experience for returning users differs — on the App Store, in-app events appear above screenshots and in branded search results, making it essential to tailor creatives that re-engage past users.

• 💡 Learn how to use AI Screenshot Search, CPP Explorer, and in-app events to analyze visual trends, optimize custom product pages, and boost re-downloads with the right creative strategy.

Scale beyond your primary market through creative localization. Adapting visuals, messaging, and tone to local audiences helps your app resonate globally and uncover new growth opportunities in untapped markets.

• 💡 Explore Localization Insights, Screenshot Translation, and CSL Explorer to compare creatives across regions, translate on-image text, and localize visuals for each market.

What's next?

• Learn more about Creative Explorer

• More Office Hours webinars