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New Apple Ads Metrics (API version 5)

You can now display your Apple Ads metrics by view-through or total for all campaigns, ad groups and keywords, on top of tap-through. This allows you to better understand the incremental impact of non-Search-results campaigns over other campaigns.

  • Before: in Apple's V4, only “tap-through” metrics were available.
  • Now:
  • Avg CPA and Conversion Rate can be displayed with tap-through or total.
  • Installs, new downloads and redownloads can be displayed with tap-through, view-through or total.
Campaign Manager