Updates
Follow new updates and improvements to AppTweak.
Automate your Apple Ads bid optimization based on your AppsFlyer in-app performance with Smart Bidding.
- Pick an AppsFlyer event, choose its attribution period, and define a cost-per-event target — AppTweak automatically updates bids to reach it over time.
- Optimize toward ROAS or cost-per-event, based on whichever in-app metric drives your strategy.
- AppsFlyer joins Adjust, Branch, and Singular as fully supported MMP partners for Smart Bidding in AppTweak.
Learn more:
Get more context and competitive clarity directly inside Ad Agent.
- Access your past AI Agent conversations from the left menu — useful for tracking decisions and revisiting previous analyses. Past conversations are read-only; open a new conversation to work with the most recent data.
- Ask how your performance compares to other apps in your category, broken down by country and campaign type, using the new category benchmarks built into the agent.
Learn more:
Schedule Ad Variants in AppTweak so their custom product pages (CPPs) appear at the right time.
- Automatically activate and deactivate CPPs, without needing to manually updating campaigns.
- CPP Scheduling is ideal for time-sensitive creatives like sports finals, holidays, or promotions.
- Schedule Ad Variants directly from: the Ad Variants tab inside an existing ad group, when creating a new campaign, or when creating a new ad group.
Learn more:
See where competitors are most active on Apple Ads and explore the paid keywords behind their strategy.
- Visualize competitors' Apple Ads activity by country based on total active keywords per country.
- Explore the Apple Ads keywords detected in each country to identify high-intent opportunities for your own campaigns.
- Review estimated paid impressions, competitor share of voice, and related metrics.
- Identify the main Apple Ads competitors for each app based on competitor impression share.
Scale smarter and save time with Ad Agent - your AI strategist for better performance, ROAS, and growth.
- Apple Ads marketers are flooded with data - but lack clear answers on where to invest, what to cut, and how to grow efficiently.
- Enter Ad Agent, your personal Apple Ads consultant built directly into AppTweak.
- Ask it any question. Ad Agent will analyze your campaign data, identify what’s working or not, and provide actionable recommendations to help you scale.
Useful links:
Easily launch Apple Ads campaigns in eligible countries and expand faster into new markets.
- Automatically identify Apple Ads–eligible countries where your app isn’t advertising yet.
- AppTweak orders these countries by estimated installs, so you can focus on markets with the most demand first.
- Competitors already bidding on the app’s keywords are highlighted and relevant keywords are suggested, so you can get started in just a few clicks.
Branch and Singular integrations are now supported in Campaign Manager, alongside existing AppsFlyer and Adjust MMPs.
- Connect Branch or Singular to AppTweak's Campaign Manager in just a few clicks.
- See in-app events directly alongside Apple Ads campaigns, ad groups, and keywords, so performance and outcomes are visible in one place.
- Create automation rules to optimize campaigns towards your most important in-app events to focus spend on what drives results.
Monitor which apps consistently bid on your terms and when new competitors enter the auction with the Impression Share Tracking chart.
- See historical impression share, refreshed 50 times per day for maximum accuracy.
- Available for keywords with a search volume above 10 in any country.
- Helps UA and ASO teams align on which keywords to prioritize in paid and organic strategies.
Compare the impact of running custom product pages with CPP benchmarks - only on AppTweak.
- Understand the impact of adding a CPP to an ad group on CVR and TTR for brand, generic, and competitor campaigns.
- Benchmarks are provided worldwide and for specific countries. You can also see benchmarks for apps, games, or both.
Select a target cost per acquisition (CPA) - AppTweak will automatically optimize bids to help you reach it.
- Define a target CPA
- Choose one or multiple campaigns
- Monitor impact and results in Automation > Smart Bidding
Note: Smart Bidding rules currently support cost-per-acquisition (CPA) optimization using Apple Ads metrics.
Useful links:
