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Custom Metrics

Reporting Studio now allows you to create custom metrics based on formulas of two or more other metrics. This feature will add a fantastic new dimension to your data analysis.

Monitor custom metrics such as revenue per download (example above), pure organic downloads (total downloads from App Store Connect minus installs from Apple Ads), or ROAS (based on MMP data & ASA spend) for more detailed and customized reports.

Useful links:

Reporting Studio