Incrementality Analysis
In 2025, most app marketers face the same challenge: how to prove impact. Without clear data, growth just becomes a guessing game…
That's why we're introducing Incrementality Analysis – a breakthrough in app store reporting that helps you separate real growth from statistical noise.
👉 Incrementality is the true, measurable impact of a marketing effort, isolated from external factors like seasonality or industry trends.
Instead of assuming correlation, an incrementality analysis compares a baseline forecast (as if no event had occurred) to your actual performance—so you can confidently measure what really moved the needle.
Incrementality is a complex topic and there are several approaches to measure it. Learn more about our incrementality analysis with these useful resources: