Impression Share History
Apple Ads provides data about your own impression share in Custom Reports, but how do you know which other apps are bidding on your keywords?
With AppTweak, you can now more accurately monitor SOV history for any keyword with precise ASA data!
For instance, the video above shows that Lowe's Companies initially dominated SOV for the keyword "target" in the US (100%). However, once Target deployed a brand defense strategy, it swiftly regained the highest SOV for its brand term.
Technical info:
- Ad Intelligence is available with Enterprise plans.
Useful links: