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Creative Benchmarks

We’ve added a new Creative Benchmarks section in Creative Explorer. This section gives you a snapshot of creative trends in your category, updated with fresh data every month.
Also new in this release:

  • Promotional content benchmarks (Google Play)
  • Percentage of apps running promo content in your category
  • Breakdown by type of promo content
  • Average number of promo content items per app
  • Average duration of promo content
  • New filters to see trends for the top 5, 30, 50, 100, or 200 apps, so you can compare leaders against the wider category.
ASO Intelligence